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Local Social Media Marketing

You Don't Have to Outrun the Bear...

Posted: 6/22/2011

There is an old joke that goes something like this:

Question: How fast do you have to run if you’re in a group of people being chased by a bear?

Answer: Not faster than the Bear, just faster than the slowest person  in the group!

When I took my Search Engine Optimization Training from the Search Engine Academy of North Carolina, Michael Marshall continually reminded us that the objective was NOT to outrun the bear.  It was simply to do a better job than your competition.

And so it is with SEO and Internet Marketing.  Most people who undertake their own Internet and Social Media Marketing look at things as though they have to beat the biggest, best marketer on the web.  But, especially in the case of small to medium businesses, the only thing you have to do is beat your competition for YOUR optimal LOCAL search to be given a high search engine ranking.  Example:  If you’re a local Pizza restaurant, you only have to do a better job of being found on the internet for your LOCAL market.  So, if you are marginally better at Internet advertising, Social Media Marketing, and Local Search Optimization, it is likely that you will be rewarded by the Search Engines with a higher ranking than those who just aren’t paying attention to the LOCAL market.  As you may know, Search Engines now offer LOCAL results wherever practical, and many large, multi-location companies have neglected the LOCAL aspect of their Internet Marketing.  This results in many LOCAL competitors achieving higher rankings, more clicks, and more customers via Internet Searches from Smartphones, Navigation devices, Tablets, and Computers than many large national players.  And, as we move away from direct mail, newspapers and radio advertising effectiveness, these large national players are vulnerable to being outrun by their LOCAL competition.

The opportunity to get FOUND is TODAY.  Take advantage of the head start these national competitors are giving you, and you will continue to outpace and outrank them, giving you time to build your Internet presence AND your customer base while they’re sleeping.


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